Not A Toggle. A Prohibition.
Tracking, behavioural monitoring and targeted advertising at children are barred, not consentable
Read the full guide: Section 9(3) — DPDP Act compliance guide
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Summary
This is not a setting you can agree to.
Tracking, behavioural monitoring and targeted advertising at children are barred, not consentable
Full transcript
This is not a setting you can agree to.
Section 9(3) is a prohibition.
No tracking or behavioural monitoring of children,
and no targeted advertising directed at them.
Pause. Can a parent consent to it?
Consent is not the mechanism here.
The sub-section forbids the processing.
The Rules exempt listed classes and purposes,
but only those, on their conditions.
A prohibition, not a toggle.
s.9(3) — Digital Personal Data Protection Act, 2023 + Rules, 2025
In force from 13 May 2027