Eighteen, Not Thirteen
Under-18 is a child here, and tracking, behavioural monitoring and targeted advertising at children are prohibited outright
Read the full guide: Section 2(f) — DPDP Act compliance guide
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Summary
In India a child is anyone under eighteen.
Under-18 is a child here, and tracking, behavioural monitoring and targeted advertising at children are prohibited outright
Full transcript
In India a child is anyone under eighteen.
Most apps assume thirteen. That is another country's law.
Here the app must get verifiable parental consent.
Pause. What can an app never do to a child?
Track them. Monitor their behaviour.
Or aim advertising at them.
That is not a setting. It is a prohibition.
No consent box unlocks it.
Two hundred crore says so.
s.2(f), s.9(1), s.9(3) — Digital Personal Data Protection Act, 2023 + Rules, 2025
The definition is already in force · ⏳ the duty itself: In force from 13 May 2027